Tag: Sales
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Caveat Emptor: Navigating the AI-Hyped SaaS Market with Cialdini’s Lens
Imagine you’re a decision-maker at a mid-sized company, tasked with selecting a new SaaS platform to streamline operations. The market is buzzing with AI-driven solutions, each vendor promising to revolutionize your business with “cutting-edge AI.” You’re excited but wary—some companies dismiss AI as “hogwash,” while others slap “AI-powered” on everything, from basic chatbots to complex…
